Amazon is the world’s largest online retailer, with a 37.8% share of the US e-commerce market by the summer of 2022.
As a result, this figure is expected to increase as more people turn to online shopping for convenience. In fact, Amazon’s storefront pages have become a popular destination for brands to promote themselves and their products.
By creating a unique storefront, brands can showcase their products, tell their brand story, and connect with customers in a more meaningful way.
Therefore, partnering with the right storefront can help promote your products and expand your brand’s reach. However, finding an Amazon influencer storefront can be challenging.
Finding an Amazon influencer storefront isn’t as simple as searching through the site.
Instead, to find storefronts on social media, use relevant hashtags to search for them on their respective platforms. This way, you can discover storefronts that align with your interests and preferences.
Here are the steps you can follow to find Amazon influencers who are a good fit for your brand:
- Firstly, identify the industry or sector that your brand belongs to.
- Secondly, find relevant hashtags on social media platforms like Instagram and Twitter.
- Thirdly, look for influencers who use these hashtags and have a large number of followers.
- Next, check whether these influencers have an Amazon storefront page by visiting their social media profiles or by searching their name on Amazon.
- Lastly, evaluate whether the influencer’s content and audience align with your brand’s values and target audience.
What is an Amazon Storefront ?
An Amazon storefront, also known as an Amazon store or Amazon brand store, is a customized online shop that sellers can create to display and sell their products on the Amazon platform, offering an immersive shopping experience to their customers by providing various product categories.
By joining the Amazon influencer program, applicants receive a unique Amazon affiliate link that they can use to promote a wide selection of products from their own Amazon store. It provides a unique and engaging shopping experience for their followers.
How to find a specific Amazon storefront ?
There are different ways to find a specific Amazon store in the app or on the website. Follow below mentioned steps to find a specific Amazon storefront:
Directly through the address bar
Furthermore, if you know the exact name of the storefront, you can type it in the search bar after the Amazon URL or use navigation menus to find the exact storefront.
For instance, you can navigate to amazon.com/storefrontname. In this way, if you want to visit the Adidas store, you are able to type amazon.com/adidas and press Enter.
Through the search bar
Similarly, if you do not know the exact name of the storefront, you have the option to search for the brand or product type in the search bar. As an alternative, locate the logo or brand name in the search results and click on it.
Subsequently, this will direct you to the store page where you can peruse the products or categories.
For instance, if you are looking for Samsung smartphones, you can click on the Samsung logo to navigate to their store.
Through the product page
Similarly, if you come across a product that pertains to the storefront you are searching for, you can use the search bar to find it or click on it to navigate to the product page.
Subsequently, look for the choice that states “Visit [Brand] Store” above the product name and click on it.
Consequently, this will direct you to the store page where you can explore other products or follow the store for updates and offers. For instance, if you find Nike shoes, you have the option to click “Visit Nike Store” to go to their storefront.
How to find Amazon influencer storefronts ?
Finding an Amazon influencer storefront that suits your brand can be a daunting task.
In fact, Amazon’s platform does not always readily provide these Amazon influence storefront, and influencers often promote them through their social media profiles. By featuring products on their platform, they attract potential customers from their audiences on various channels such as Social Media, Blogs, YouTube, Twitch, etc.
As a result, you may need to find these influencers on social media platforms such as Instagram and YouTube.
While some Amazon influencer storefront are discoverable through Amazon, they are typically featured stores or those that sell Prime products.
Therefore, it is important to check the social media profiles of an Amazon influencer to assess their performance and engagement metrics and determine if they are a good fit for your brand. With Amazon storefront, they can also offer an amazing brand experience for customers.
Additionally, it’s also important to make sure their audience is in line with your target market.
For your convenience, please take a moment to watch the accompanying video:
How to find Amazon storefront through Amazon ?
- Navigate to the Amazon homepage and select the main navigation icon in the upper left corner. Scroll down and select “See All“.
- By selecting the “#FoundItOnAmazon” hashtag on social media, you can discover a curated collection of photos featuring impressive finds and favorite products from Amazon.Select specific product or best-selling products categories to refine your search.
- Choose the category that best matches the products you want to promote.
- Find Amazon Influencer storefront posts relevant to the products you want to promote.
- Identify an Amazon Influencer who you think would be a good match for your brand. Then, check out their Amazon Influencer storefront to determine if it aligns with your brand.
Note: Enrollment in the Amazon Brand Registry is required to set up an Amazon storefront.
Also Check: How to get a free laptop from Amazon ?
How to find Amazon storefront through Instagram ?
To find Amazon storefront influencers, it’s often best to search for them through their social media profiles.
This will give you an idea of their personality, brand values and audience. Additionally, you can also evaluate their influencer metrics to make sure they have the appropriate level of engagement and audience for your products.
Finding Amazon influencers and their storefronts on platforms like Instagram and YouTube involves using the right hashtags. These hashtags can help you find Amazon influencer storefront who are relevant to your niche and audience:
- #AmazonFinds
- #Amazon
- #AmazonMustHaves
- #FoundItOnAmazon
- #FoundItOnAmazonFashion
- #AmazonFindsMustHaves
- #AmazonFindsForGirls
- #AmazonFindsForBoys
- #AmazonFindsCURRENTYEAR
How can I ensure that an Amazon Influencer is a good fit for my brand ?
When ensuring that an Amazon influencer is a good fit for your brand, here are some things to consider about your influencer program:
Audience
The audience of the influencer should be relevant to your target market. This means that they must be interested in the products or services you offer. You can check the social media analytics, video descriptions and customer feedback of influencers to see what type of content they post and who their followers are..
Content
The influencer’s content should be in line with your brand values and message, as they are content creators who represent your brand. This means that they should create content that is relevant to your brand, that reflects your brand personality, and that has high content quality. You can see past posts and influencer program of influencers to see what type of content they create.
Engagement
The influencer should have a high engagement rate on his social media channels, as this shows their engagement metrics and how well their followers interact with their content. You can use social media analytics tools to check the influencers engagement rate and previous influencer program.
Reputation
The influencer should have a good reputation online as part of our influencer program. This means they must have a positive track record of working with brands and must be trustworthy. You can read reviews from influencers and look for any red flags
Availability
The influencer should be available to work with you from time to time. This means they must have the bandwidth to create content and promote your products. You can check influencers’ schedules and their other influencer program to see when they are available.
By considering these factors, you can choose an Amazon influencer that is a good fit for your brand and will help you reach your marketing goals..
Also Check: How to sell on Amazon without inventory ?
What are the benefits of Amazon storefront ?
An Amazon storefront is a dedicated web page on Amazon that allows brands to showcase their products, tell their story, and build a strong relationship with customers.
Increased brand awareness and visibility
Amazon Storefront gives you a dedicated space on Amazon to promote your brand and products. This can help you increase brand awareness and visibility among wide range of Amazon buyers.
Enhanced customer experience
Amazon Storefront allows you to create a more personalized and engaging shopping experience for your customers. You can showcase your products in a way that highlights their unique features and benefits, and you can even add content like videos, images, blog posts, and customer reviews to tell your brand’s story.
Improved conversion rates
An Amazon storefront can help you improve your conversion rates by making it easy for customers to find and buy your products. You can also use your storefront to promote special offers and discounts, which can further increase your sales.
Better insights into customer behavior
Amazon storefronts come with built-in analytics that can help you track customer behavior on your storefront. You can use this data to improve the design and content of your storefront, and you can also use it to identify trends and insights that can help grow your business.
Improved search engine ranking
Search engines index Amazon storefronts, so they can appear in search results for relevant keywords. This can help you attract more organic traffic to your storefront and increase your sales.
Overall, Amazon Storefront is a valuable tool for brands that want to increase their brand awareness, improve their customer experience, and increase their sales on Amazon.
What are some other online storefronts except Amazon ?
There are many other online storefronts besides Amazon. Some popular ones include:
Wix
Wix is an eCommerce website builder that allows users to create their own online store.
Beyond
Beyond solution is the perfect choice for businesses of all sizes looking for a simple, secure, and stylish way to handle online ordering and e-commerce.
Shopify
Shopify is a leading eCommerce platform that allows businesses to create their own online store and sell products directly to customers.
eBay
eBay is an online marketplace where businesses and individuals can sell new and used products to customers around the world.
Etsy
Etsy is a platform for creative entrepreneurs to sell their handmade goods. It is a great platform for small businesses and independent creators to sell their products.
Walmart
Walmart’s online marketplace allows third-party sellers to offer their products to the millions of customers who shop on Walmart.com.
Conclusion
In conclusion, Amazon is the world’s largest online retailer, and it is expected that its share of the US e-commerce market will grow.
As a result, brands can promote their products and expand their reach by partnering with the right Amazon storefront.
However, finding an Amazon influencer storefront can be challenging. To find these influencers, you may need to search for them on social media platforms like Instagram and YouTube using the right hashtags.
It’s important to evaluate their content, engagement, and audience to make sure they’re a good fit for your brand.
By following these steps, you can find Amazon influencers who can help you promote your products and expand your brand’s reach.
References:
https://www.statista.com/statistics/274255/market-share-of-the-leading-retailers-in-us-e-commerce/
Frequently Asked Question’s (FAQ’s)
To follow an influencer on Amazon, search for their name or keyword in the Amazon website’s search bar or visit the Influencers tab on the Amazon website to find their profile.
Yes, to search a storefront on the Amazon app, open the app, tap the search bar, type in the seller’s name, and tap “Search.” Find a product sold by that seller, tap it, scroll down to “Sold by,” and tap the seller’s name to go to their storefront.
To follow an Amazon storefront, search for the seller’s name on Amazon, click their name in the “Sold By” section of a product page, and click “Follow” on their storefront page.
